In aftermost week’s Talent Talk column, we talked about how to appraise your company’s Millennial Score. Armed with that knowledge, the abutting footfall is to attending at your job descriptions through a altered lens.
If today’s archetypal job description were a telephone, it would be blind on the bank with a big annular punch and 10 holes in it numbered from 1 to 0. The babyish boomers in the workforce — those currently over the age of 56 — could still use this old rotary buzz and do not accept any botheration with these akin job descriptions. But if you appetite to allure millennials, it’s time to address a job description that’s added like a smartphone. Think of these abeyant candidates as your barter and, aloof as you would with any added business material, address the job description with them in mind.
To allegorize this, actuality are a few samples from “old school” job descriptions and some suggestions on how you could re-write them with your millennial candidate/customer in mind. What follows is paraphrased carefully from some of the top after-effects off a arch job armpit chase for “injection abstraction engineer.”
Old school: Our company, a custom bang molder confined the ___ and ___ industries, is gluttonous an accomplished and awful motivated alone for the afterward position in our abstraction division.
New school: We action a aggressive bacon and allowances amalgamation with a actual affable and airy assignment environment. We accept aloof confused into our new ability amid ____. It is an agitative time to accompany ____. We are growing and affective into new articles and markets and crave an agog and committed assistant to advice us apprehend these cardinal goals. Arise and see what ____ has to action you and your future!
Old school: The acknowledged applicant will be a “self-motivated” alone who has a minimum of three to bristles years’ acquaintance in a ____ ambiance or a bachelor’s amount in plastics engineering. (Yes, they absolutely acclimated citation marks for some reason.)
New school: We are smart, interesting, and sometimes arbitrary bodies analytic problems big and small. We are gluttonous creative, curious, and able bodies to accompany our ranks. Our aggregation was founded on the ability of a acceptable idea. And we apperceive that acceptable account can alone arise from people. Because of this, we accept that self-managed bodies are our greatest resource, and pride ourselves on our outstanding ability to abutment them.
Old school: Client is gluttonous able chief artefact engineers for its address in ____. This position will address to the Engineering Director. This is an engineering position acute absolute accommodation making, activity management, and leadership. Chief engineers accomplish tasks or analyses of a circuitous attributes and may drillmaster or absolute the assignment of less-experienced engineers or technicians.
New school: We are alive with some of the world’s better companies, allowance them break problems, actualize efficiencies, and abound the economy. As a ____ employee, you get to be on the arena akin of addition — producing new products, arch testing and accelerated iteration, and affective new technologies to the abutting level.
To accomplish allowance for the cool, interesting, adorable things you are activity to say about your aggregation and the opportunity, you can annul all of the afterward if they currently arise on your job description:
Just to be clear: I am not adage these things are not important, but the adapted aftereffect of your job ad is to allure abeyant candidates. No one thinks they don’t accept acceptable advice abilities or assignment able-bodied aural teams, so it doesn’t added your objective.
Now that we’ve admiring the millennials and accept gotten some interest, allotment three of this alternation will focus on the account process.
About the author
Paul Sturgeon is CEO of KLA Industries, a civic chase close specializing in plastics, packaging, and polymer technology. If you accept a affair you would like to see discussed, a aggregation that is growing, or added account for this blog, e-mail Sturgeon at [email protected]
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