have you anytime wondered what a basic influencer does all day? well, IKEA adorn afresh teamed up with artistic agency, wieden kennedy tokyo, to allotment a bastard blink of circadian activity with imma – japan’s aboriginal basic model. the 3-day accession acclaimed the aperture of IKEA’s new burghal boutique adverse harajuku base in tokyo.
images and video address of wieden kennedy tokyo
often apparent at contest and exhibitions in tokyo and about the globe, imma has becoming common acclaim and over 250 thousand instagram followers. IKEA brought the basic archetypal to the absolute apple for the actual aboriginal time by creating an accommodation for her central their new harajuku shop, area they aggregate the abstraction of home capacity solutions for baby amplitude active with the adolescence of tokyo.
anna ohlin, IKEA adorn country business administrator commented, ‘we’ve been alive on the barrage of our new harajuku boutique for a continued time and had to change things up a little due to COVID-19, but the purpose charcoal the same. we appetite to affect and advice the adolescence of tokyo to acquisition their own beatitude at home. with the communicable still top-of-mind, this charge has become added accordant than ever. by partnering with imma, we can allotment a new eyes of the home with a demographic that IKEA has never announced to before.’
during the installation, passersby can see her accomplishing aggregate from dancing and yoga, to added banal tasks like vacuuming and watering her plants. those who couldn’t appointment the absolute window in harajuku could see the agenda window to imma’s circadian activity via a 3-day livestream on IKEA japan’s youtube channel. imma commented, ‘my circadian afflicted a lot back we started amusing distancing. it was arduous but I explored altered means of award beatitude at home and I accomplished the accent of creating my own claimed space. i’m so animated that I can allotment a little acumen into my new homelife with the world.’
imma’s active allowance came to activity in an accession at the new IKEA harajuku shop, which accumulated concrete amplitude with LED screens. the blush temperature of the LED panels acclimatized in absolute time to ensure a seamless alloy amid the awning and the concrete world. ablaze meters tracked the blush temperature of the alfresco apple and reacted to aurora and the weather. on top of that, imma’s bedchamber was displayed on a ample awning on the additional attic façade of the shop, which can be apparent from harajuku station, with its 110,000 visitors every day.
imma kept her admirers adapted in her accepted fashion, on amusing media, in absolute time. back she doodled in the window, we saw the cartoon on instagram; back she bounced about the active room, her admirers could accept forth to her spotify home playlist; back she wasn’t on screen, she was walking her dog about yoyogi park. and yes, he has his own instagram annual too, assuming addition bend into imma’s circadian life.
project name: IKEA harajuku with imma
creative agency: wieden kennedy tokyo
virtual animal company: aww inc.
visual production: maxilla
installation equipment: systemRASA ltd.
music: massivemusic tokyo
other contributors: amorphous inc.
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edited by: lynne myers | designboom
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